No inflated fine
jewelry markup
Crafted with care in every detail
We believe that jewelry should be part of your everyday life, not something you wait for. So, we design pieces you wear every day, wear out, and refresh for something new when your taste moves on.
Itsy Bitsy has 8 reasons that will ruin every other jewelry box for you forever.
1. Real Lab-Grown Diamonds, the Same Stone Fine Jewelry Uses
Lab-grown diamonds make it possible to enjoy genuine diamond jewelry at a more accessible price, allowing you to wear diamonds more often and celebrate more of life’s moments.
Real lab-grown diamonds, graded FG color and SI clarity, on every pendant.
2. Solid Metal Built for Everyday Wear
We believe your everyday pieces deserve a truly solid foundation. Every Itsy Bitsy necklace starts with a sterling silver base, finished with a high-polish tone and a tarnish-resistant coating.
Designed to move with you through daily life while maintaining its brilliant shine over time.
Sterling silver base with a high-polish, tarnish-resistant finish.
Exceptional craftsmanship, made for everyone
Shop the necklace
3. Real Jewelry Look, Fast Fashion Price
A comparable diamond pendant from major competitors ranges from $158 to $448. Similar diamond necklaces sit in a higher price territory once you look beyond standard fashion lines.
Itsy Bitsy's version starts at $39.99. Same real lab-grown diamonds, without the luxury retail markup built into the price.
$39.99 versus $158 to $448 for a comparable real diamond pendant elsewhere.
4. Backed by a Real Fine Jewelry House, Not a Dropship Brand
A lot of "diamond" jewelry online is a stock photo and a warehouse somewhere. There's no accountability behind the sparkle.
Itsy Bitsy comes from the team behind Gilded New York, an established fine jewelry maker. Every piece ships in an elegant jewelry box, ready for gifting.
Made by the team behind Gilded New York, delivered in a branded jewelry box for gifting.
This isn't a knockoff. It's the real thing, priced right.
GET THE DIAMOND NECKLACE
Itsy Bitsy 1/4 Carat Double Heart Lab-Grown Diamond Pendant
An open heart pendant traced in real lab-grown diamonds. Sterling silver with a polished white finish, a secure spring ring closure for comfortable all-day wear, and enough sparkle to wear solo or stack with everything else.
- 0.25 carat total weight lab-grown diamonds
- Sterling silver, polished white finish
- Secure spring ring lock for all-day wear
- High-polish, tarnish-resistant coating
- FG color grade, SI clarity grade
- Delivered in an elegant gift-ready box
| What Matters | Competitors |  |
|---|---|---|
| Price for a real diamond pendant | $158 to $448+ | Starting at $39.99 |
| Real lab-grown diamonds | Mostly natural, priced accordingly | FG color, SI clarity |
| Quality metals and finish | Solid gold, priced accordingly | Sterling silver, polished finish |
| Cost to build a 4-necklace layering set | $630 to $1,800+ | About $160 |
| Ships | Varies | Next business day |
Starting at $39.99
10% off your first order. Free shipping on orders $300+.
In stock, ships within 1 business day. 30-day returns.
5. Built to Survive Actual Daily Wear
Cheap necklaces are cheap for a reason. Clasps pop open, plating peels, and the whole piece ends up in a drawer within a month.
Itsy Bitsy necklaces use a secure spring ring lock so the clasp holds through a full day, plus a high-polish, tarnish-resistant finish that holds up to actual wear instead of just a photo shoot.
A secure spring ring closure and a tarnish-resistant finish, made for daily wear, not display only.
6. Priced to Stack, Not Just to Own One Pendant
Fine jewelry pricing forces a choice: buy one pendant and protect it forever, or skip real diamonds entirely.
Starting at $39.99 a piece, you can build an entire layered stack of real lab-grown diamond necklaces for less than one comparable piece elsewhere. Wear it solo, stack it, and refresh it whenever a new style drops.
Four necklaces for roughly the price of one comparable diamond pendant from a legacy brand.
7. First Orders Get 10% Off, Plus Free Shipping at $300+
Even at fast fashion prices, a little extra savings never hurts, especially when you're building out a whole layered look.
New customers get 10% off their first order, and orders over $300 ship free. Everything else ships at a flat shipping rate, so building your everyday collection doesn't get expensive at checkout either.
10% off your first order and free shipping on orders of $300+
8. Customers Say It's Their Everyday Necklace Now
The real test of any everyday jewelry isn't how it photographs. It's whether people actually keep wearing it once the box is opened.
Itsy Bitsy wearers report exactly that: a necklace that goes on the day it arrives and doesn't come back off, with compliments that assume it cost far more than it did.
"A real diamond necklace at this price? I didn't know this existed till Itsy Bitsy."
Real diamonds. Real metal. Real reviews. $39.99.
SHOP THE DIAMOND NECKLACESee it in real life
What Real Customers Are Saying
Real Jewelry That Doesn't Cost Like Fine Jewelry
Real lab-grown diamonds. Sterling silver with a polished finish.
Starting at $39.99
10% off your first order | Free shipping $300+ | 30-day returns
